Mock Crash Wins Multiple Industry Awards
Mock Crash by GEN Agency Wins Four Industry Awards
The Mock Crash (Nehoda nanečisto) project for Platform VIZE 0 received a gold award in the Zlatý středník competition, as well as two silver awards and one bronze award in the Direct Impact Czech competition. The project was created by GEN Agency, a brand of the Department of Multimedia at the Faculty of Informatics and Statistics (FIS), Prague University of Economics and Business (VŠE), in cooperation with additional partners. It combines research, creativity, and virtual reality with a clear purpose: helping people better understand the risks of road traffic.
Experience Road Risks First-Hand, Safely
Mock Crash allows participants to experience critical traffic situations from the perspective of a driver, pedestrian, and cyclist. The virtual reality scenarios are based on real traffic accidents and take place at actual locations. Participants can test their reactions and discover how easily a moment of inattention can develop into a dangerous situation and, in extreme cases, lead to a serious accident.
But don’t worry, everything takes place in a safe environment, without the consequences of a real collision.
The goal is to provide a personal experience of road traffic risks and encourage people to reflect on their own behaviour on the road.
Research, Creativity, and Communication from FIS
GEN Agency was responsible for the survey research and in-depth interviews, communication strategy, visual identity, website, and interactive e-learning platform. The virtual environment was developed by technology partner Aurel.
The research examined participants’ feedback immediately after completing the simulation as well as their experiences over time. This provided valuable insights for the project’s further development and communication.
The practical use of the project extends beyond individual public events. The simulations are available for download to personal VR devices and can therefore be used by schools, driving schools, companies, and households. For those without VR headsets, an interactive e-learning version is available.
The project demonstrates how the faculty’s academic expertise can be connected with real-world needs and made accessible to the wider public.
Gold, Two Silvers, and a Bronze
In the 24th edition of the Zlatý středník Awards, Mock Crash won gold in the Mobile Applications and Innovation category.
In the 24th edition of Direct Impact Czech, the project received three additional awards:
- Silver in the Innovative Idea or Concept category
- Silver in the Public Sector Client category
- Bronze in the Event, Field, and Sports Marketing category
Congratulations to the teams of GEN Agency, Platform VIZE 0, and all project partners involved.
Try Mock Crash for Yourself
You can experience the project within the Virtual Traffic Zone at E-SALON 2026, taking place from 12–15 November 2026 at PVA EXPO PRAHA, Beranových 667, Prague 9 – Letňany.
For more information, opportunities to try the simulation, and access to the e-learning platform, visit nehodananecisto.cz. Information about upcoming events and related projects can be found at
virtualnidopravnizona.cz.
