Pracovní nabídky a akce partnerů pro studenty

LET’S PLAY: How to master the art of gamification

All business areas are trying to make people do something: be it buying a new phone, coming on time to work, learning new skills, helping others. However, these efforts are usually focusing on the wrong areas. And this is where Gamification, i.e. the implementation of game design elements in real-world contexts for non-gaming purposes comes in. Its main aim is to alter human behavior by fostering human motivation and performance in regard to a selected activity through careful balancing of Intrinsic and Extrinsic motivations. Sign up for a webinar led by Accenture Strategy & Consulting. The webinar will focus on successful examples of gamification as well as practical use cases of how to apply gamification to mundane tasks.
The webinar starts 5.10. at 18:00. Registration is for free and webinar is fully in English.
Link

Media and marketing have been evolving – and so should marketing agencies! Accenture Interactive experts will explain, why a traditional agency model is obsolete. And that marketing nowadays should be about Experience, not campaigns. Since todays successful businesses (Apple, Uber, Airbnb…) are growing and thriving on Experience. This webinar will show you, how Experience can be nurtured in 4 pillars:

1. Design
2. Build
3. Communicate
4. Run

The webinar starts 19.10. at 18:00 and will use lots of real-life case studies to demonstrate the Experience approach. Registration is for free and webinar is fully in English.
Link